Consumers' Price Responsiveness to Technology Choices 

The Market Variance Factor (MVF) is an input assumption regarding the consumer sensitivity to price use when calculating the marginal market shares (MMSF). Altering this value can increase or decrease the level of sensitivity to match what the forecaster expects to see in a projection for a given sector while allowing the shares to remain endogenous. Adjusting this value likely requires testing, reviewing the results, adjusting, and re-testing until the forecast matches expectations.


  • Example:  Adjust_Freight_MVF.jl
  • Market Variance Factor (MVF)